WHERE I'VE WORKED
At Visible Measures, I spent time thinking hard about how to make content advertising easier. I helped build an advertising SaaS platform from the ground up, which was acquired by Acuity Ads in 2017. I owned the roadmap and determined product priorities for our video advertising technology business, set goals with executive team leaders, and drove strategy.
This was the role where theory met practice as I aided in building a product team and product development discipline throughout the organization. Being part of a company's transformation from engineering-fueled to product-driven was the hardest, most rewarding experience of my career.
Boston.com, Boston Globe Media
Wearing many hats – business development associate, partnerships manager, user researcher, content manager, legal associate, scrum master – I launched two section front redesigns, multiple advertising products, a brand new real estate experience for home buyers and real estate professionals, an in-house user generated content platform, developed a media partnerships program, and helped our department realize over $250,000 in annualized cost-savings.
Cars.com, Classified Ventures
At Cars.com, I helped new- and used-car retailers merchandise their new and certified pre-owned vehicles online. During my five years at Cars.com, I worked in two departments, managed four products (although thankfully, not at the same time), and served on a mentoring committee that implemented a company-wide program. Starting in operations, answering phone and email requests from customers and our nationwide sales force, I moved to product, where I analyzed site trends, created sales training decks, drafted requirements, launched product enhancements, managed two direct reports, grew one product’s market penetration by eighty-two percent in two years, and served as product lead for a development team of eight.
True Reach Live
An amazing, but short lived video series in the style of MTV's Total Request Live. Featured top branded video content for the month. Co-conceived of the idea, helped produce the episodes, & promote.